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Zürich, October
13, 2004 - PRISM has announced
today the launch of a new educational program called Improving Business
Performance. This program, which has been designed in association with
the University of Strathclyde Business School, focuses on Stakeholder
Relationship Management and its crucial role in improving business performance.
“Developments in business thinking and practices are consistently
highlighting the fundamental importance of key stakeholder entities
for the success of any business. Towards the end of the 20-th century
corporations ‘re-discovered’ the Customer as an asset and
source of value. As CRM becomes mainstream, attention is turning to other
entities like Employees, Suppliers, Shareholders – all of whom play
key roles in the value chain. Relationship management is emerging as a
priority among executive skills and, together with Strathclyde Business
School, we are trying to address this need. ” said Vladimir
Dimitroff, Director of PRISM Consulting in the UK.
“Gaining a clear understanding of what enables you to gain competitive
advantage is key to good relationship management. This programme is designed
to make this understanding give practical results.” said Colin
Eden, Professor of Strategic Management and Management Science
at the University of Strathclyde Business School in Glasgow Scotland
"Improving the business performance is difficult yet imperative
if you want to grow your business. Sound management fundamentals, an innovative
methodology and following best practice build the basis to achieve this
goal. We are excited to team up with The University of Strathclyde Business
School to combine our Stakeholder Relationship Management expertise with
Strathclyde's excellence in management education. This will enable us
to jointly develop value propositions in higher education based on theory
and practical experience." according to Pascal Strnad,
CEO of PRISM Consulting in Switzerland.
“We are very pleased to form this association with Colin Eden
of The University of Strathclyde Business School, which is one of the
UK’s leading Business School and one which also, like PRISM, is
operating on an international basis.” said Martin Ratcliffe,
MD of PRISM Consulting in the UK.
The program will be launched in Switzerland later this year with plans
for roll out into Budapest, Prague, London and Moscow early in the new
year.
Contact:
In the UK: Martin Ratcliffe
PRISM Consulting (UK) Ltd
Willow Park, Cumnor Rd
Oxford OX2 9NX
Tel: +44 (0) 1865 861 636
In Switzerland: Pascal Strnad
PRISM Consulting GmbH
Lindenstrasse 28
CH-8008 Zurich
Tel: +41 (0)
43 497 97 79
About Fran Ackermann and Colin Eden
They are senior staff at the University of Strathclyde Business School
in Glasgow, Scotland. It is one of only 21 Schools in the world with full
international accreditation: AACSB (North American), EQUIS (European),
and AMBA (the international benchmark for MBA’s). It has a significant
international presence, running MBA programmes for executives in Shanghai,
HK, Singapore, KL, Dubai, Abu Dhabi, Bahrain, Muscat, Athens, and Zurich
as well as Glasgow. Fran and Colin are internationally renowned for their
work on Strategy Making. They have published extensively in management
journals, and their most recent books are: The Practice of Making Strategy,
Sage and Visible Thinking, Wiley.
For more information
please go to http://www.gsb.strath.ac.uk
About PRISM
Headquartered in Switzerland, PRISM is a boutique consulting firm specialising
in Loyalty Matters: from Stakeholder Relationship Management to Loyalty
assessment, research and development programs. A key proprietary process
used by PRISM is the Scorecard, which helps organizations improve their
business performance. The firm is present in the Czech Republic, Germany,
Hungary, Italy, Malta, Russia, Spain, Switzerland, Turkey, and the UK.
For more information please go to
http://www.prism-gb.com
(English version) or http://www.prism.ch
(German version)
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